Sustainable Fashion From Portugal: Fashion Industry’s New Chic

Project No. POCI-02-0752-FEDER-046520

Project No. POCI-02-0752-FEDER-046520

Project title | Sustainable Fashion From Portugal: Fashion Industry’s New Chic

Funding under the Support Scheme for Collective Actions – Internationalisation of the Operational Programme for Competitiveness and Internationalisation

Main objective | The SUSTAINABLE FASHION FROM PORTUGAL project: FASHION INDUSTRY’S NEW CHIC aims primarily to increase exports from the Portuguese textile and clothing industry by strengthening and digitising the promotion and marketing processes of this sector in foreign markets, as well as by reinforcing the paradigm of sustainability and the circular economy.

Regions covered | North and Centre

Beneficiary organisation | ATP – Portuguese Textile and Clothing Association

Date of Approval | 1 July 2020

Start date | 1 August 2020

Completion date | 30 June 2023

Total eligible cost | €739,989.66

European Union financial support | ERDF – €628,991.21

Project summary | This project, “Sustainable Fashion From Portugal: Fashion Industry New Chic”, presented by the Portuguese Textile and Clothing Association, was designed to expand the sector’s creative and export potential, within a framework of environmental sustainability across the entire spectrum of its value chain.

With this in mind, the following strategic objectives have been established:

(i) To promote the image of companies in the fashion, textile and clothing sectors on the international stage, associating them with an image of sustainability and social responsibility, thereby increasing their international turnover and, consequently, their competitiveness;

(ii) To promote innovation and the development of expertise amongst entrepreneurs and other stakeholders in the sector;

(iii) To foster cooperation amongst Portuguese entrepreneurs in the sector operating across the globe;

(iv) To reduce information asymmetries that could undermine the positioning of Portuguese companies vis-à-vis their international counterparts;

(v) To promote Portuguese fashion in global markets where sustainability is a key priority;

(vi) To ensure that sustainability serves as a differentiating factor in competitive environments and in the face of increasingly demanding consumers;

(vii) Enable companies in the Portuguese textile and clothing industry to generate social and environmental value.

The initiative involves carrying out the following activities and achieving the respective outcomes:

Activities	Key outcomes
Project Launch Event	Launch Seminar
Project Communication and Promotion	Newsletters “Green Wave” magazine “Green Materials” magazine “Green Way” magazine Statistical Yearbook Portuguese textile and clothing industry video Promotional material T International The Green Book Promotional material Digital marketing Media campaign in Portugal
Digital Communication Platforms	Website and Mobile App
International Promotion Initiatives for the Sector	Promotional Activities in Brussels
National Workshops	Workshops on Sustainability
Sustainable Fashion Showcase from Portugal	Showcase
TV Report	Production of a television report
Supporting Research and Market Research	Market Research on Sustainability Opportunities: Nordic Markets and Germany
Closing event for Sustainable Fashion From Portugal	Closing Seminar
Project Evaluation	Final Evaluation Report