Fashion Business in a Changing Environment
We live and do business in interesting times. In stark contrast to gloomy economic news from Europe a world of many market opportunities is unfolding at record pace. In a few years time the world has gone from a division between production areas and market areas to a big global market place. Nobody questions the importance of the internet as a sales channel anymore. Those things are clear, but we now face the challenge of making the most of these opportunities. How to establish a brand in emerging markets? How to reach young consumers that are perfectly combining the real and the virtual world? How to make successful use of modern techniques to really get to know and then to reach the consumers? Always reaching the right consumer with the right product means mastering the art of managing a worldwide supply chain as if all the players were sitting in the same room.
Meeting at the 28th IAF World Apparel Convention in Oporto (Portugal) from September 24-28, 2012 means hearing about and sharing state of the art experiences in global fashion marketing and supply chain management. Prominent speakers from different parts of the world will touch upon the convention theme. The event is jointly organised by IAF and its Portuguese member ATP (Associação Têxtil e Vestuário de Portugal).
Stay ahead of competition and join the IAF World Apparel Convention 2012 in Oporto!
Convention Hotel: Sheraton Porto Hotel &Spa, a place where fine art, design and comfort blend beautifully. The hotel is a modern wonder of marble, wood, steel, and glass, situated in the business and cultural district of Porto. http://www.sheratonporto.com/en
Outras opções:
Hotel B&B Porto-Centro, com uma localização privilegiada em pleno coração da baixa portuense, proporciona uma estadia econo-chic, onde o conforto e eficiência do serviço são privilegiados, com garantia do melhor preço. www.hotelbb.pt Tiara Park Atlantic: situado na Avenida Boavista (Porto), encontra-se a 3 minutos do local da realização da 28ª Convenção Mundial de Vestuário. O hotel convida a descobrir um novo luxo, envolto pela eterna magia da cidade, pela sua história e pela sua animada vida cultural.
http://www.tiara-hotels.com/hotel.asp?idioma=PT&id_hotel=6 O Holiday Inn
Porto Gaia é um hotel de qualidade superior, onde pode usufruir dos quartos mais amplos e confortáveis da cidade e uma extraordinária vista sobre o Rio Douro. A uma curta distância do hotel poderá encontrar as famosas Caves de Vinho do Porto, o centro histórico, zonas comerciais, assim como estações de comboio e de metro. www.hotelhiportogaia.com
Registration
Detailed program information and registration as follows:
– Delegates from Portugal: via ATP (www.atp.pt) or contact Ana Paula Dinis at ATP office (ana.paula.dinis@atp.pt) T.: +351 252 303030 / F.: +351 252 303039 – Delegates from other countries: via IAF (www.iafnet.com) or contact Mariet Solle at IAF office (sole@iafnet.com) T.: 31 30 2320901 / F.: +31 30 2320999
CONVENTION PROGRAM PARTNERS PROGRAM STUDY & CULTURAL TOUR WELCOME TO OPORTO REGISTRATION
