{"id":308,"date":"2020-01-13T14:12:03","date_gmt":"2020-01-13T14:12:03","guid":{"rendered":"http:\/\/atp.pt\/?post_type=atp_project&#038;p=308"},"modified":"2021-11-21T20:33:55","modified_gmt":"2021-11-21T20:33:55","slug":"itv-novos-desafios-de-competitividade","status":"publish","type":"atp_project","link":"https:\/\/atp.pt\/en\/projetos\/itv-novos-desafios-de-competitividade\/","title":{"rendered":"ITV: Novos Desafios de Competitividade"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/10\/Modelos-Barras-FUNDOS-v04_3logos-FEDER-1-1024x157.png\" alt=\"\" class=\"wp-image-35834\" width=\"743\" height=\"112\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"http:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/ITV2-1024x213.jpg\" alt=\"\" class=\"wp-image-8423\" width=\"546\" height=\"112\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:28px\">Projeto n.\u00ba&nbsp;<strong>POCI-O2-0853-FEDER-036189<\/strong><\/p>\n\n\n\n<p>Designa\u00e7\u00e3o da opera\u00e7\u00e3o | <strong>ITV: Novos&nbsp;Desafios de Competitividade<\/strong><\/p>\n\n\n\n<p>Apoio no \u00e2mbito do&nbsp;<strong>Sistema de Apoio a A\u00e7\u00f5es Coletivas \u2013 Qualifica\u00e7\u00e3o do Programa Operacional Competitividade e Internacionaliza\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p><strong>Objetivo principal<\/strong> | O projeto&nbsp;<em>ITV: Novos Desafios de Competitividade<\/em>&nbsp;pretende capacitar o tecido empresarial para a ado\u00e7\u00e3o de modelos de neg\u00f3cio emergentes e geradores de valor, sensibilizando, informando e estimulando o desenvolvimento de novas \u00e1reas de compet\u00eancia nos dom\u00ednios da digitaliza\u00e7\u00e3o da ind\u00fastria, do e-commerce e da economia circular, tendo em vista a ado\u00e7\u00e3o de uma estrat\u00e9gia de transforma\u00e7\u00e3o digital na ITV. <\/p>\n\n\n\n<p><strong>Regi\u00f5es de interven\u00e7\u00e3o |<\/strong> Norte e Centro<\/p>\n\n\n\n<p><strong>Entidade benefici\u00e1ria<\/strong> | ATP \u2013 Associa\u00e7\u00e3o T\u00eaxtil e Vestu\u00e1rio de Portugal<\/p>\n\n\n\n<p><strong>Data de Aprova\u00e7\u00e3o <\/strong>| 14 \u2013 03 \u2013 2018<\/p>\n\n\n\n<p><strong>Data de in\u00edcio <\/strong>| 01 \u2013 03 \u2013 2018<\/p>\n\n\n\n<p><strong>Data de conclus\u00e3o<\/strong> | 29 \u2013 02 \u2013 2020<\/p>\n\n\n\n<p><strong>Custo total eleg\u00edvel <\/strong>| 614.504,54 \u20ac<\/p>\n\n\n\n<p><strong>Apoio Financeiro da Uni\u00e3o Europeia<\/strong> | FEDER \u2013 522.328,86 \u20ac<\/p>\n\n\n\n<p><strong>S\u00edntese do projeto<\/strong> | Este desafio a que agora a ATP se prop\u00f5e est\u00e1 alinhado com as car\u00eancias do setor e do Plano Estrat\u00e9gico da Fileira, que definiu a capacita\u00e7\u00e3o das empresas como uma prioridade.<\/p>\n\n\n\n<p>O projeto tem como objetivos operacionais:<br>1. Sensibilizar para os princ\u00edpios, pilares e desafios da Ind\u00fastria 4.0 e divulgar as ferramentas e apoios \u00e0 digitaliza\u00e7\u00e3o do setor;<br>2. Estimular a ado\u00e7\u00e3o da economia digital nas organiza\u00e7\u00f5es;<br>3. Dinamizar pr\u00e1ticas de inova\u00e7\u00e3o aberta e estimular a integra\u00e7\u00e3o em redes colaborativas;<br>4. Promover a economia circular como um modelo de neg\u00f3cio com retorno e sustent\u00e1vel;<br>5. Produzir e fomentar o acesso a informa\u00e7\u00e3o especializada que apoie as decis\u00f5es de gest\u00e3o nas empresas.<\/p>\n\n\n\n<p>Para atingir estes objetivos operacionais foi concebido um conjunto de atividades estruturadas no sentido de corresponder \u00e0s car\u00eancias de capacita\u00e7\u00e3o espec\u00edficas em cada um dos dom\u00ednios referidos, combinando a\u00e7\u00f5es de sensibiliza\u00e7\u00e3o, de demonstra\u00e7\u00e3o e de informa\u00e7\u00e3o, de f\u00e1cil apreens\u00e3o, que sejam indutoras e facilitadoras da implementa\u00e7\u00e3o de boas pr\u00e1ticas e potenciadoras de resultados com efic\u00e1cia sobre as falhas detetadas, nomeadamente:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"\"><tbody><tr><td><strong>Atividade<\/strong><\/td><td><strong>Principais resultados<\/strong><\/td><\/tr><tr><td><strong>ITV Digital<br><\/strong><\/td><td>A\u00e7\u00e3o de sensibiliza\u00e7\u00e3o Ind\u00fastria 4.0<br>Livro digital&nbsp;<em>Diret\u00f3rio para a Transforma\u00e7\u00e3o Digital ITV<\/em><br><\/td><\/tr><tr><td><strong>ITV Online<br><\/strong><\/td><td>P\u00f3rtico Digital<br>A\u00e7\u00f5es de dissemina\u00e7\u00e3o<br>Livro digital Modelos de Neg\u00f3cio:&nbsp;<em>ITV On<\/em><br>Simp\u00f3sio&nbsp;<em>Economia Digital<\/em><br><\/td><\/tr><tr><td><strong>ITV Circular<br><\/strong><\/td><td>A\u00e7\u00e3o de sensibiliza\u00e7\u00e3o Economia Circular<br>Livro digital&nbsp;<em>Pode a ITV ser Circular?<\/em><br><\/td><\/tr><tr><td><strong>ITV Novas Compet\u00eancia RH<br><\/strong><\/td><td>A\u00e7\u00e3o de sensibiliza\u00e7\u00e3o Novas Compet\u00eancias RH ITV<\/td><\/tr><tr><td><strong>ITV 2025<br><\/strong><\/td><td>Sistema de Avalia\u00e7\u00e3o e Rating da ITV<br>A\u00e7\u00e3o de dissemina\u00e7\u00e3o<br>Estudo&nbsp;<em>A Fileira T\u00eaxtil e Vestu\u00e1rio no horizonte 2025<\/em><br><em>Simp\u00f3sio ITV no horizonte 2025<\/em><br>Sess\u00e3o de divulga\u00e7\u00e3o de resultados<\/td><\/tr><tr><td><strong>Gest\u00e3o T\u00e9cnica do Projeto<br><\/strong><\/td><td>Relat\u00f3rio de Avalia\u00e7\u00e3o do Projeto<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Eventos<\/h2>\n\n\n\n<p style=\"font-size:24px\"><strong><a href=\"https:\/\/atp.pt\/pt-pt\/simposio-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SIMP\u00d3SIO 2018 (abre num novo separador)\">SIMP\u00d3SIO 2018<\/a><\/strong><\/p>\n\n\n\n<p style=\"font-size:24px\"><a href=\"https:\/\/atp.pt\/pt-pt\/simposio-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Economia Digital: Mais Competitividade, Mais Valor, Melhor Ind\u00fastria  (abre num novo separador)\">Economia Digital: Mais Competitividade, Mais Valor, Melhor Ind\u00fastria <\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Imagem1.jpg\" alt=\"\" class=\"wp-image-36527\" width=\"438\" height=\"208\" srcset=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Imagem1.jpg 600w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Imagem1-300x143.jpg 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:24px\"><strong><a href=\"https:\/\/atp.pt\/simposio-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SIMP\u00d3SIO 2019 (abre num novo separador)\">SIMP\u00d3SIO 2019<\/a><\/strong><\/p>\n\n\n\n<p style=\"font-size:24px\"><a href=\"https:\/\/atp.pt\/simposio-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ITV no Horizonte 2025: Uma Vis\u00e3o prospectiva (abre num novo separador)\">ITV no Horizonte 2025: Uma Vis\u00e3o prospectiva<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/11\/Banners-save-the-date-01-1024x538.png\" alt=\"\" class=\"wp-image-36407\" width=\"376\" height=\"197\" srcset=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/11\/Banners-save-the-date-01-1024x538.png 1024w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/11\/Banners-save-the-date-01-300x158.png 300w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/11\/Banners-save-the-date-01-768x404.png 768w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/11\/Banners-save-the-date-01.png 1206w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Publica\u00e7\u00f5es<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"549\" height=\"732\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/10\/Capa_ModelosITVON.png\" alt=\"\" class=\"wp-image-35839\" srcset=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/10\/Capa_ModelosITVON.png 549w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/10\/Capa_ModelosITVON-225x300.png 225w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:31px\" class=\"has-text-align-center\"><a href=\"https:\/\/atp.pt\/wp-content\/uploads\/2020\/04\/Diret\u00f3rio-ITV-ON.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Modelos de Neg\u00f3cio: (abre num novo separador)\">Modelos de Neg\u00f3cio:<\/a> <\/p>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-align-center\"><a href=\"https:\/\/atp.pt\/wp-content\/uploads\/2020\/04\/Diret\u00f3rio-ITV-ON.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ITV On (abre num novo separador)\">ITV On<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"759\" height=\"899\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_DiretorioTransfDigital.png\" alt=\"\" class=\"wp-image-35849\" srcset=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_DiretorioTransfDigital.png 759w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_DiretorioTransfDigital-253x300.png 253w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:31px\" class=\"has-text-align-center\"><a href=\"https:\/\/atp.pt\/wp-content\/uploads\/2020\/04\/Diret\u00f3rio-para-a-transforma\u00e7\u00e3o-digital.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Diret\u00f3rio para a Transforma\u00e7\u00e3o Digital da ITV (abre num novo separador)\">Diret\u00f3rio para a Transforma\u00e7\u00e3o Digital da ITV<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"424\" height=\"600\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_ITVCircular.png\" alt=\"\" class=\"wp-image-38736\" srcset=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_ITVCircular.png 424w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_ITVCircular-212x300.png 212w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:31px\" class=\"has-text-align-center\"><a href=\"https:\/\/atp.pt\/wp-content\/uploads\/2020\/04\/Pode-a-ITV-ser-circular_-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pode a ITV ser Circular? (abre num novo separador)\">Pode a ITV ser Circular?<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"450\" height=\"601\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_Fileira2025.png\" alt=\"\" class=\"wp-image-38741\" srcset=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_Fileira2025.png 450w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_Fileira2025-225x300.png 225w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:31px\" class=\"has-text-align-center\"><a href=\"https:\/\/atp.pt\/wp-content\/uploads\/2020\/04\/A-fileira-t\u00eaxtil-e-vestu\u00e1rio-no-horizonte-2025-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"A Fileira T\u00eaxtil e Vestu\u00e1rio no Horizonte 2025 (abre num novo separador)\">A Fileira T\u00eaxtil e Vestu\u00e1rio no Horizonte 2025<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"424\" height=\"600\" src=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_Estudo-Rating.png\" alt=\"\" class=\"wp-image-39046\" srcset=\"https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_Estudo-Rating.png 424w, https:\/\/atp.pt\/wp-content\/uploads\/2019\/06\/Capa_Estudo-Rating-212x300.png 212w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:26px\" class=\"has-text-align-center\"> <a rel=\"noreferrer noopener\" href=\"https:\/\/atp.pt\/wp-content\/uploads\/2020\/04\/Estudo-Rating.pdf\" target=\"_blank\">Apparel Supplier Evaluation, Rating &amp; Certification Programme for the Portuguese Apparel Sector<\/a> <\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":36519,"template":"","atp_project_status":[17],"class_list":["post-308","atp_project","type-atp_project","status-publish","has-post-thumbnail","hentry","atp_project_status-concluidos"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/atp.pt\/en\/wp-json\/wp\/v2\/atp_project\/308"}],"collection":[{"href":"https:\/\/atp.pt\/en\/wp-json\/wp\/v2\/atp_project"}],"about":[{"href":"https:\/\/atp.pt\/en\/wp-json\/wp\/v2\/types\/atp_project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atp.pt\/en\/wp-json\/wp\/v2\/media\/36519"}],"wp:attachment":[{"href":"https:\/\/atp.pt\/en\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"atp_project_status","embeddable":true,"href":"https:\/\/atp.pt\/en\/wp-json\/wp\/v2\/atp_project_status?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}