Regenerar o setor: ganhar o futuro

Project No. POCI-02-0853-FEDER-046444

Project No. POCI-02-0853-FEDER-046444

Operation title | Regenerating the sector: securing the future

Support under the Collective Actions Support Scheme – Qualification under the Operational Programme for Competitiveness and Internationalisation

Regions covered | North and Centre

Beneficiary organisation | ATP – Portuguese Textile and Clothing Association

Date of Approval | 24 January 2020

Start date | 1 March 2020

End date | 31 May 2023

Total eligible cost | €678,045.10

European Union financial support | ERDF – €576,338.34

With the implementation of the project ‘Regenerating the Sector: Securing the Future’ and in line with the strategic objective of empowering the business community to respond to current trends that will shape the Portuguese textile and clothing industry in the coming years – particularly in terms of innovation, through technology and creativity, digitalisation – introducing new channels of communication and trade – and sustainability, addressing both economic and strategic aspects, as well as projecting the image of a modern and sophisticated industry both domestically and internationally, the following operational objectives were defined:

1. To encourage and facilitate the integration of businesses into the digital economy;
2. To promote and encourage the adoption of new methodologies for business, product and service development, in line with the Industry 4.0 paradigm;
3. To raise awareness amongst the sector’s stakeholders of the need to define strategic positions appropriate to the new business paradigms;
4. To raise awareness among SME entrepreneurs and managers regarding the promotion and intensification of innovative and high-quality activities to advance along the value chain;
5. To increase companies’ access to information and tools supporting operational and strategic management, so that they can make informed and up-to-date decisions;
6. To strengthen access to finance and the capital markets through sharing and interaction with stakeholders.

The expected impact of the project’s implementation is that companies will acquire new skills and technological and digital tools enabling them to transform their own business models, creating more capable, innovative and competitive structures on a global scale.

To quantify the results and expected impacts of the project’s implementation (with the production of the outputs specified for each activity being central), it was considered that the indicators set out in the Call for Proposals are appropriate; accordingly, the following activities have been defined:

Activity	Main results
Financial and management literacy programme for the Portuguese textile and clothing industry	‘Finance’ supplements ‘Management Control Tools at Portuguese Textile and Clothing Association’ guide
ITV Barometer	“ITV Barometer” dashboard “ITV Statistics” inserts
Initiatives to reposition the Portuguese Textile and Clothing Association	Study: “ITV Vision and Strategies 2030” 2020 Symposium Report on the conclusions of the 2020 Symposium 2021 Symposium Report on the conclusions of the 2021 Symposium
Digital awareness-raising initiatives	Digital booklet “Omnichannel” Video motion graphics “Omnichannel” Digital booklet “Design Thinking” Video motion graphics “Design Thinking” Digital booklet “Servitisation of Industry” Video motion graphics “Servitisation of Industry” Digital booklet “Brand creation in the digital paradigm” Motion video “Brand creation in the digital paradigm”
Project promotion and dissemination	Promotional materials and QR codes Publicity initiatives Digital marketing campaign Project launch event Results dissemination event Presentation of the study “Prospective Vision and ITV 2030 Strategies” Project closing event
Technical Management of the Project	Project Evaluation Report