ITV: Novos Desafios de Competitividade

Project No. POCI-O2-0853-FEDER-036189

Project No. POCI-O2-0853-FEDER-036189

Operation title | ITV: New Challenges for Competitiveness

Funding under the Collective Actions Support Scheme – Qualification of the Operational Programme for Competitiveness and Internationalisation

Main objective | The Portuguese Textile and Clothing Association: New Challenges for Competitiveness project aims to equip the business community to adopt emerging, value-generating business models, by raising awareness, providing information and stimulating the development of new areas of expertise in the fields of industrial digitalisation, e-commerce and the circular economy, with a view to implementing a digital transformation strategy at the Portuguese Textile and Clothing Association.

Regions covered | North and Centre

Beneficiary organisation | ATP – Portuguese Textile and Clothing Association

Date of Approval | 14 March 2018

Start date | 1 March 2018

Completion date | 29 February 2020

Total eligible cost | €614,504.54

European Union financial support | ERDF – €522,328.86

Project summary | This challenge that ATP is now undertaking is in line with the sector’s needs and the Strategic Plan for the Sector, which has identified capacity building for businesses as a priority.

The project’s operational objectives are:
1. To raise awareness of the principles, pillars and challenges of Industry 4.0 and to publicise the tools and support available for the sector’s digitalisation;
2. To encourage the adoption of the digital economy within organisations;
3. To foster open innovation practices and encourage integration into collaborative networks;
4. To promote the circular economy as a profitable and sustainable business model;
5. To produce and facilitate access to specialist information that supports management decision-making within companies.

To achieve these operational objectives, a set of activities has been designed to address the specific training needs in each of the aforementioned areas, combining easily understandable awareness-raising, demonstration and information initiatives that encourage and facilitate the implementation of good practices and effectively address the shortcomings identified, namely:

Activity	Key results
Digital ITV	Awareness-raising campaign on Industry 4.0 Digital booklet: Directory for Portuguese Textile and Clothing Association’s Digital Transformation
ITV Online	Digital Portal Dissemination initiatives Digital book Business Models: ITV On Digital Economy Symposium
Circular ITV	Awareness-raising initiative: Circular Economy E-book: Can Portuguese Textile and Clothing Association be Circular?
ITV New HR Skills	Awareness-raising initiative: New HR Skills at the Portuguese Textile and Clothing Association
Portuguese Textile and Clothing Association 2025	Portuguese Textile and Clothing Association Assessment and Rating System Dissemination Initiative: Study on the Textile and Clothing Sector by 2025 Portuguese Textile and Clothing Association Symposium: The Textile and Clothing Sector by 2025 Results Presentation Session
Technical Project Management	Project Evaluation Report