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Fashion From Portugal

Project No. POCI-O2-0752-FEDER-015056

Project Summary

Project No. POCI-O2-0752-FEDER-015056

Operation title: FASHION FROM PORTUGAL\

Logo

Support under the Collective Actions Support Scheme – Internationalisation of the Operational Programme for Competitiveness and Internationalisation

Funding structure

Eligible investment:

€1,383,678.28

EU co-financing:

€1,176,126.54

Project summary:

Fashion From Portugal is a project aimed at promoting the Portuguese textile and clothing industry, and aims to strengthen the external communication of one of the most dynamic and export-oriented sectors of the Portuguese economy, which has emerged stronger following a difficult period of adjustment, restructuring and modernisation, standing out, today, on highly technologically advanced companies, recognised for their know-how, creativity, flexibility and high standards of service, and strongly focused on international markets.

In this context, an international image promotion and communication campaign is planned, with the aim of positioning the textile, clothing and fashion sector in foreign markets, based on new drivers of change that are currently imperative on a global scale, such as technological innovation, design, fashion and service intensity.

The Fashion From Portugal promotional campaign focuses its efforts on four markets: Spain, Germany, the Nordic countries and the United States of America, and on three sub-sectors: fashion and brands, ‘private label’ and home textiles, overlapping locally where it makes the most sense and always coordinated with trade fairs in the relevant markets, thereby capitalising on synergies and maximising the impact of enhanced communication.

Activities

The initiative involves carrying out the following activities and their respective outcomes:

Activity	Key outcomes
Launch event	Project launch seminar; Advertising in fashion magazines and online
International campaign to promote the sector	Market research: Spain, Germany, the Nordic countries and the United States of America
Strengthening presence at international trade fairs	Annual promotional campaigns – billboards; Production of catalogues, fashion editorials and yearbooks; Events running alongside trade fairs
Strengthening media presence	Publication of articles in international newspapers / Press ClubPress conferencesAdvertorials
Direct marketing	Advertising in magazines and onlineMagazine featuring ‘Made in Portugal’ fashion
Public relations	“Portuguese Textile Fashion” style guide and prestige publicationPress kitsBook on “Portuguese Home Textiles and Decoration”
Strengthening our online presence	Viral micro-videos
Final conference	Final conferenceFinal conference reportAdvertising in magazines and online
Project management and evaluation	Interim and final evaluation reports

The project will run from 1 January 2016 to 31 December 2017.

PHOTO GALLERY, VIDEOS AND OTHER AUDIOVISUAL MATERIALS

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