Training in Digital ABM with Smarketing and Artificial Intelligence – The competitive advantage to accelerate the acquisition of key international accounts | 14 May | ATP – 9.30 am–5.00 pm (with a lunch break)

On 14 May, ATP is organising a one-day face-to-face training course focused on how to win, develop and monetise key international accounts through an integrated approach combining Account-Based Marketing (ABM), Digital Smarketing and Artificial Intelligence.

In a context where differentiation is no longer driven by price but by the ability to generate value and relevance for strategic clients, this approach enables companies to increase commercial effectiveness, improve margins and focus their efforts on accounts with the greatest growth potential.

This training programme has been designed to help companies in the sector move away from a reactive approach towards a more structured, selective and results-oriented sales strategy, based on data and focused on high-value accounts.

What you can expect from this session:

1. Identify customers and markets with the greatest potential using the Ideal Customer Profile
2. Define, segment and prioritise strategic international accounts
3. Develop value propositions tailored to each client, market and decision-maker
4. Strengthen alignment between sales, marketing and management teams — Smarketing
5. Use digital tools, CRM, LinkedIn, analytics and artificial intelligence to support sales decisions

The aim is for each company to emerge from the training with concrete approaches to manage its key accounts with greater focus and consistency, with a direct impact on:

1. sales effectiveness and conversion rates
2. growth in international markets
3. increased value per customer and quality of relationships
4. alignment between marketing, sales and management
5. the use of data and AI in decision-making

The session will be led by João Filipe Torneiro, Executive in Residence at Nova SBE Executive Education and Managing Partner at Filipe Torneiro Consulting. With over 30 years’ experience in leadership, business strategy and B2B marketing, he has supported organisations through business transformation processes, international growth and the development of customer-centric models.

Profile: https://www.linkedin.com/in/joaofilipetorneiro/

The training is designed for team participation, and it is recommended that two representatives per company attend — from the commercial, marketing or management departments.

Format: Face-to-face, at ATP | Duration: 7 hours | Limited places

Cost – 1 registration: 50 euros (VAT included) – 2 registrations (max): 42 euros each (VAT included)

Registration is confirmed upon payment of the indicated amount to IBAN PT50.0033.0000.00010831849.43

This event is taking place as part of the Digi4Fashion project – Digital Fashion Innovation Hub, which focuses on supporting, promoting and encouraging the adoption of advanced digital technologies by businesses.

Registration: https://forms.gle/dJSVzqEamECKqnqWA

The event will only go ahead if a minimum number of participants is reached.